Ledbury Research launches "Luxury: Considered" report in partnership with De Beers Group
December 2008“Luxury: Considered”, a global report launched today by De Beers Group, highlights a marked shift from conspicuous to discerning consumption in luxury as the global economic climate worsens and consumer fatigue with mass marketed luxury products escalates.
Authored by Ledbury Research on behalf of the De Beers Group, the report reveals that the global luxury industry, consumer behaviour experts and NGOs are witnessing new, more sophisticated purchase drivers in developed markets, which are:
- - Increased scrutiny of product quality, authenticity and value for money
- - A greater appreciation of artisanship and fine craftsmanship
- - Renewed calls for exclusivity and deeper brand experiences
- - A heightened awareness of social and environmental responsibility